The "Toy Box' Video
What's up with Wool?
Why Wool? Wool is a sustainable and organic material. It's soft, yet durable, warm, stretchy, fire resistant, and it naturally wicks moisture. Who has't owned something made of wool that they held onto? There's a reason it's played such a part in human history.
Which has absolutely nothing to do with skateboarding. Why we are Wool Skateboards is because the fabric can be made into anything, there's a simple freedom that comes with that.
Since 2017 the idea of Wool was the pursuit of finding beauty in the mundane. Like how skating an empty parking lot with your friends can be just what you needed. This single thread is what is placed at the core of Wool.
Wool is, and always will be 100% skater owned.